what we offer
We Make Innovation Work For You
Our innovation methodologies and highly experienced team effectively reduce the uncertainty and complexity of innovation in financial services.
Innovation Consulting
Aligning innovation efforts with business goals through strategic guidance.
Design for Opportunities
Utilizing insights, identify opportunities and (re)imagine ideas for solutions.
Prototyping & Piloting
Validating ideas through on-ground pilots to build confidence in innovation.
Strategic Road-Mapping
Developing a clear roadmap to guide innovation initiatives effectively.
Our focus segments
Solving for the next 40 million unbanked users in Pakistan
Youth
Pakistan has a youth bulge with a large number enrolled in universities and colleges. while being digital natives, the mass adoption of financial services remains a challenge. A youth-centric approach is required that enable the usage of digital financial services.
Women
Married women play multiple roles in their household; from being homemakers to breadearners. They're the backbone of our households and economy and require solutions that help them navigate through financial management and achieve financial wellness.
Domestic Migrant Workers
A large number of people migrate to bigger cities for work. They rely on the agents to send money back home, which is cashed out by their families for daily use. User-centric solutions are needed to enable the workers and their families to use digital financial tools.
The team
Innovation Enthusiasts
Izhaan Qureshi
Founders Associate
Aiza Salik
Innovation Analyst
Zain Javaid
Projects Director
Rehan Akhtar
Founder & CEOSignificant opportunity to capture new markets
%
PAKISTANIS DO NOT USE FORMAL FINANCIAL SERVICES
%
DO NOT KNOW HOW TO USE MOBILE ACCOUNTS
%
WOMEN DO NOT HAVE BANK ACCOUNT
M
