Aligning innovation efforts with business goals through strategic guidance.
Utilizing insights, identify opportunities and (re)imagine ideas for solutions.
Validating ideas through on-ground pilots to build confidence in innovation.
Developing a clear roadmap to guide innovation initiatives effectively.
Pakistan has a youth bulge with a large number enrolled in universities and colleges. while being digital natives, the mass adoption of financial services remains a challenge. A youth-centric approach is required that enable the usage of digital financial services.
Married women play multiple roles in their household; from being homemakers to breadearners. They're the backbone of our households and economy and require solutions that help them navigate through financial management and achieve financial wellness.
A large number of people migrate to bigger cities for work. They rely on the agents to send money back home, which is cashed out by their families for daily use. User-centric solutions are needed to enable the workers and their families to use digital financial tools.